Often we are stuck in a never-ending search for the right automobile parts. In such situations, car dealerships are the one-stop solution. They offer an easy and convenient way to find, order, and purchase parts for our vehicles. However, with so many products and options, it is increasingly difficult for automotive dealers to keep track of inventory, prices, and shipping times. Read to find out how Xtract.io’s data aggregation platform can help you!

Data hindrances faced by automotive dealerships

Automotive dealerships need up-to-date data to make informed sales and service decisions. This information can include product inventories, vehicle performance data, and customer feedback. In turn, they can use this data to adjust pricing and marketing strategies accordingly. However, these dealers face some severe challenges when it comes to handling data. Here are the most common hindrances they face:

Handling large volumes of data

Today automotive dealerships are increasingly turning to digital channels for sales and service, which poses a challenge in data management due to the sheer volume of incoming data. While the dealers are bombarded with data, it is often scattered across multiple systems and locations, making it difficult to make sense of it all and identify trends. This is due to the lack of an aggregated storage solution, leading to inconsistency and loss of information. 

In addition, dealerships lack the bandwidth or capacity to handle big loads quickly and efficiently. This can impact their ability to serve customers promptly and reduce sales opportunities.

Inaccuracy of data

The growing demand for online sales in automotive dealerships has led to increased use of electronic documents such as invoices and purchase orders. This has created difficulties in tracking incorrect or incomplete information, particularly if it is stored electronically. 

Some common issues that result from faulty or outdated data include: 

  • Incorrect vehicle prices 
  • Inefficient product mix
  • Incorrectly allocated resources
  • Missed opportunities for new business
  • Wasted time and money trying unsuccessfully to sell auto parts that no longer meet buyers’ needs. 

However, most often, this could be because they are not using the right tools.

Understanding complex data 

The automotive industry relies on data to make smart sales, marketing, and inventory decisions. However, they are often faced with complex data that is difficult to understand. This can be because most automotive sales occur through a dealership-customer relationship, which makes it difficult for them to identify customer trends. As a result, dealership owners and managers struggle to make sense of the complex data to achieve profit. 

How does our data aggregation platform help you overcome these data challenges?

Increasing profitability for automotive dealerships requires engaging with their customers more effectively. But this is difficult as the amount of data the dealers collect about their customers is often spread among multiple databases making it difficult to use. This is where data aggregation and visualization help. When you aggregate data, it becomes simpler to understand and access, improving your sales and marketing efforts.

Consolidating data

Aggregate data is a valuable asset for automotive dealerships. Consolidating data into one place helps reduce costs and the time needed to retrieve specific data. Further data aggregation allows businesses to focus their resources on more critical tasks rather than searching for information already available. In addition, it can help dealers identify which products are selling well and suggest new strategies to increase sales.

For example, one of the most popular uses of aggregate data is in auto financing. By tracking past lending trends, dealerships can predict future car sales and adjust interest rates accordingly. They can also determine which customers will likely default on their loans and take appropriate actions.

Visualizing data

Data aggregation helps dealerships to identify patterns and trends in data. This can be done through dashboards, which are interactive representations of large amounts of data that allow for quick analysis and visual representation. Dashboards help dealerships better understand their customers, products, sales performance, and other areas of operation. Additionally, aggregate data can be used to predict future trends or movements within the market. This information is often valuable for making informed business decisions.

For example, if a car dealership is looking at sales figures for different models of cars, a data aggregation tool could allow them to compare sales performance by month or year. This helps them make better decisions about their business operations and future plans.

data aggregation

Analyzing data

Data aggregation also allows for an enhanced feedback loop between the dealership and its consumers, which helps to track changes in customer behavior over time. As a result, the dealership can provide customers with tailored experiences across several digital channels. This can include online product searches, vehicle comparisons, and warranty claims. By aggregating customer behavior across multiple channels, the dealers can better target and deliver the most relevant offers and services to their customers.

Additionally, this allows for greater consumer transparency as dealers have access to detailed information about what strategies are performing well or failing in terms of engagement.

Xtract.io

Xtract.io is a cutting-edge data management platform that helps automotive dealers in data aggregation and analysis. It automates the repetitive tasks involved in aggregating data. By working with automotive dealers, Xtract.io helps streamline the process of collecting and managing sales data, vehicle inventory information, customer details, feedback, and more.

The platform offers an easy-to-use interface that allows users to collect and manage all their marketing data in one place. This makes it easier for dealers to track changes over time and make informed decisions about how best to market their businesses. Read how India’s leading automobile manufacturer used Xtract.io’s data aggregation platform to aggregate reviews across channels, analyze customer sentiments and improve service. 

Sign up for a free trial to learn more about Xtract.io and unlock the power of your data!

Author

Content writer by profession. When I’m not writing, I’m either traveling with my dog, surfing on a new beach or baking cakes at home.

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