Artificial Intelligence has enabled an enormous leap forward in the insights generation process. In the last five years, AI adoption…
We’re all familiar with the drill of booking a cab, isn’t it? We set a destination, choose a cab that…
The unconventional ways of pitching products based on the location of a prospect has become freakishly common today. When marketers…
As we draw closer to the first quarter of 2020, it is upsetting to find out the global impact of…
Marketers love to jabber. Being bright-eyed and full of information is an acquired trait for us. With an ambition to…
Originally published on KDnuggets. The term location for business has multiple dimensions attached to it. Right from where a business…
Elanor is an HR executive at Unicorn marketer. She’s been involved in the recruitment process for six years now. Every…
Coffee is just coffee. Then, why do I end up paying a premium at Starbucks when I could quickly make…
Data fuelled decision making is the bedrock of every modern business success story. For managers to make the right call…
Data augments human aptitude by enabling rational decision-making. Now, as someone who is from the sales or marketing background, you…
