Millions of people travel around the globe, and the tourist sector is booming. In the first quarter of 2022, global tourism increased by 182 percent yearly. If you intend to enter or expand your tourism business, staying current on trends and understanding your customers and the global economy is critical. Data extraction solution will be your go-to solution to extract any essential data and develop an identity in the tourism industry.
If you’re wondering why you need a data extractor, consider this. Suppose a tourism company creates an itinerary without first gathering information about the operating hours/conditions of various tourist attractions. In that case, the customer may end up visiting one that is closed temporarily or permanently. The company’s customers and reputation will suffer due to the lack of information.
Having instant access to an extensive range of information about your client, the location the customer intends to visit, seasonality, and much more are vital. Access to updated data will not only help you cater to customer needs but also help you offer more to your customers. Automatically curating all of the details and analyzing the data will put you ahead of the competition. Let’s look at how data extraction solution can help tourism businesses succeed in this data-driven world.
Identify what your customer wants
The company’s offering should be consistent with the customer’s desires and needs. Knowing your customer is critical for providing what they require and satisfying them. According to a McKinsey report, 76% of the customers are frustrated when they are not targeted with personalized strategies, and 33% of American customers say they’ll consider switching companies after experiencing poor customer service.
The tourism industry encompasses everything from planning the customers’ travel to booking suitable hotels, local transportation, activity planning, and anything else the customer might need during their travel. An automated data extractor can assist you in quickly extracting different types of information, enabling you to provide your customer with a complete package.
Know the market trend
The tourism industry faces fierce competition. If you don’t offer a tailor-made experience to the customer at an affordable price, somebody else will, and you might risk losing your customer. The more you want to provide your customers with a one-of-a-kind experience; the more flexible your pricing should be. Offering a price that adds value to your customer while remaining profitable to the company entails analyzing your customer, competitor, and seasonality.
Change is unavoidable in any industry, including tourism. Every business should keep up with the pulse to survive in the business. The economy, the climate, and peoples’ interests are some of the things impacting the tourism industry. Most travelers in 2022 prefer an authentic tour experience over a traditional one. Airbnb has been allowing customers to book “experiences” since 2016, and they have also launched local virtual experiences for people who want to travel but cannot do so.
Collecting data on what people are talking about in social media forums is necessary to identify the ongoing trends or become the trendsetter. An automated data extraction solution can help you gather all the required data, allowing you to set the industry standard.
Offer the right price
The tourism industry faces fierce competition. If you don’t offer a tailor-made experience to the customer at an affordable price, somebody else will, and you might risk losing your customer. The more you want to provide your customers with a one-of-a-kind experience; the more flexible your pricing should be. Offering a price that adds value to your customer while remaining profitable to the company entails analyzing your customer, competitor, and seasonality.
Aside from the cost, the value a tourist company provides to the customer, such as complimentary breakfast in hotels, welcome champagne, package discounts, and loyalty programs, plays a vital role in retaining or attracting a customer. More than 70% of customers prefer to stay with a company that offers loyalty rewards.
The key, however, is to provide a suitable reward to the right customer. So, to create a successful reward program or pricing strategy, you must have access to all the necessary information. A robust data extractor can help you extract all the data quickly.
Analyze your competitor
Knowing your current or potential competitors’ strengths and weaknesses is beneficial. If you understand their marketing strategies, you can quickly determine which ones will not work without investing your money. It will also assist you in identifying a market gap and improving your marketing strategy.
Extract precise data about your competitor, such as keywords used on their website to improve SEO ranking and social media performance. Additionally, you can find out how flexible their packages are and get a clear picture of their strengths and weaknesses. An AI-powered data extraction solution will enable you to gain a competitive advantage by uncovering more insights into your competitors’ successes and failures.
Steer in the right direction with a robust data extraction solution
While these are only a few examples of data extraction in the tourism industry, there are other primary benefits of implementing the right data extractor in your business, such as improving your brand image and customer base and developing new business models.
At Xtract.io, we ensure that all the information you require is extracted instantly. From web data extraction, and pdf data extraction to document data extraction, we do it all. Our robust and effective data extraction solution will make your life easier! Contact us for a free demo.
