If you own or plan to start a business, you’ve probably got advice like “manage your data effectively” and “focus on your customers more” multiple times. However, suppose you believe that there is excessive hype surrounding data management and customer relationships. In that case, it is time to learn how data management and customer satisfaction are related and how you can use them to help your business succeed.

It is necessary to win your customers, whether through a marketing campaign or a customer service call. However, impressing your customer is not easy! There is a lot of customer data generated in this digital business world. You must know every minor detail about your customers, including their interests and pain points, to analyze them on the fly and deliver relevant solutions to them.

To accomplish this, every team in your organization must work together effectively. You can hit the jackpot in your business by implementing a customer-centric business strategy with effective data management solutions.

Why do you need a customer-centric approach? 

Customers have many options for comparing and purchasing products in today’s digital business world. To be the customer’s first choice, you must first understand them, know what they expect from your product or service, and promptly resolve them. Customers are willing to switch brands in a heartbeat if they believe that you don’t listen to their needs, even if you have an exceptional brand value.

According to research by  Deloitte and Touche, organizations that take a customer-centric approach are 60% more rewarding than companies that do not focus on the customer. So, what is a customer-centric strategy? It is nothing but putting your customers first, understanding what they want, and providing the best solution. Adopting a customer-centric culture is challenging, but it will be well worth it. 

If you have a customer-centric business culture, ask yourself these questions to see if you are on the right track.

What is data management’s role in customer-centric strategy?

You may be wondering why, if customer-centricity can increase profit and goodwill, companies aren’t implementing it. The short answer is that most businesses attempt to be customer-centric but fail to achieve it. Nonetheless, the challenge is that almost all customer data comes from multiple touchpoints and lacks consistency and governance across departments.

To continue reading, head to KDnuggets where this article is originally published.


Abinaya is a content marketer who also is a passionate reader. She enjoys traveling and trying new cuisines. She is a firm believer that the universe provides everything for those who genuinely desire it.

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