Announcing Uptime: an intuitive media monitoring solution from Xtract.io

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3 min read

With a dynamically evolving market and work environment, there is a newfound urgency to ‘reconnect’ with the audience. It has become essential to be aware of all that’s said to stay relevant: What your competitors are up to, the features your customers are looking for, the current ‘need-of-the-hour,’ and the changing business landscapes of the ‘new normal’ world.

We are thrilled to announce Uptime, our AI-powered media monitoring solution beyond merely keeping you informed. Our solution is a one-stop solution that makes sure all your news sources are stored, tracked by topics or keywords, and organized. Whatever be the source, whether it’s social, electronic, online, or print, global news, or hyper-local news, we cover it all.

Wondering what media monitoring is? Ever used a news monitoring tool like Google Alerts or any media monitoring solution to keep track of your topics of interest or news?

If yes, you’ll agree that Google Alerts is a mess. It neither provides curated contextual data nor accurate brand mentions. Also, they are limited only to web sources and no social media, as if it’s still the 1990s. Not only Google Alerts, but there is also plenty of SaaS software out there for media monitoring. Almost all of them come with a limited set of features and news sources, thanks to their one-size-fits-all approach.

We know these pain points as we have faced it first-hand, and that’s why we developed Uptime. Our fully customizable solution integrates with your existing ERP system or any other data management system for effective utilization. It can cover any number of sources across various mediums.

Whether you’re a marketer looking to increase your leads, monitor competitors, or a credit risk advisor looking for an assessment or a researcher tracking scholarly articles, or belong to any walk of life, Uptime can accompany you everyday in your data-driven decisions and strategic forecasts.

Our solution is the best of both worlds. With the combination of AI and human intervention, we ensure the curation and accuracy of relevant news sources and keywords. With fresh content churned out every second, our fast-paced solution can provide you all the right information that you’re looking for at your fingertips.

Uptime is fully scalable, and we cater to businesses across various industries, no matter how big or small. We curate streamlined relevant data with information extracted from over 400,000 internet sources, including source research, keyword sourcing, variants generation with all the topics, and trends related to your brand with real-time notifications of events and mentions.

Here’s a story of one of our early customers.

Our customer is running a reputed broadcast media channel. As we all know, ‘you heard it from us first’ is the core challenge in the media arena. With social media becoming a real-time broadcaster looming over traditional media, capturing breaking news from unknown sources became a tough challenge. The customer reached us for a solution.

We utilized AI in tandem with our human intelligence to capture such unknown sources based on keywords with a back-end engine that updates itself continuously. Our solution enabled them to break the news instantly without being left behind to the delight of the customer. You can check more case studies here.

Uptime is fully scalable, and we cater to businesses across various industries, no matter how big or small. We curate streamlined relevant data with information extracted from over 400,000 internet sources, including source research, keyword sourcing, variants generation with all the topics, and trends related to your brand with real-time notifications of events and mentions.

One of our most important aspect is that ours is a hybrid solution, harnessing the best technology and human intelligence. We have a human-in-loop intervention to reduce redundancy. We offer a flexible pricing model and understand your business requirements to provide a tailored solution.

Talk to our experts or drop your comments below to know more.

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