2020 left us with the trial of hopelessness as a remembrance. The pandemic outbreak had shifted a smooth sailing-lifestyle into chaos among people, restricting them from performing their day-to-day activities. Businesses faced a significant impact of bankruptcy, forcing them to shut down their sales and deprive the freedom of in-store shopping. Implementing robust digital shelf analytics is now a pivotal capability for brands and retailers to expand their omnichannel selling.
As stated in the pnas.org research article,” 41.3% of businesses reported they were permanently closed because of COVID-19. A smaller part of about 1.8% of companies said they permanently shut down due to the pandemic. On the contrary, only 1.3% reported their temporary shutdown for other reasons, and 55.5% of businesses affirmed their regular functioning”.
How does half the percentage of small businesses survive the no-win situation? What strategies did they follow? How did they construct their resistance? Are there any tactics to follow? One answer could be an end card to all these questions.
Based on the eMarketer report, non-ecommerce retail faced a 14% decrease in their sales in 2020. The information supported the probe by concluding an unprecedented crisis has showcased the difference between traditional and ecommerce retailers in a broad spectrum of light.
Here comes ecommerce in good shape
“ecommerce is not a cherry on the cake; it’s a new cake.”
Jean Paul Ago CEO L’Oreal
When traditional marketing fails, how can any brick-and-mortar retailer survive to date?
Here is what Vandana Menon, a community specialist in the World Economic Forum, highlights in her writing with three head start tips for any business to survive through COVID-19. She insisted Entrepreneurs have to be expeditors and dynamic in functionality in order to source their business in various ecommerce platforms for brand promotion and sales to happen.
To accomplish such potent business, she encouraged every Entrepreneur to turn their focus towards digital transformation for sustainable productivity and seek new opportunities to be unveiled in the digital world with reference to a survey conducted in 2015, quoting 82% of executives giving positive responses for digital transformation and even implementing its strategies into their business.
Touching the core of her topic, she finishes her advice for Entrepreneurs to season their business by collaborating with multi-stakeholders to successfully implement the business components in multiple channels while sourcing the supply chain.
Why directing your sales towards ecommerce omnichannel selling is strongly preferable?
Concluding from the abovementioned tips, marketing success relies on digital adoption and integrating modernized marketing with traditional practice. Mastering something is nothing but learning to excel in something for betterment.
According to Raydiant State of Customer Behavior 2021, nearly 46% of respondents prefer to shop in person, while 48% of respondents turn their interest from offline shopping to alternate online shopping platforms.
Two facts come to attention at this point as a summary:
- Retailers come to know that the presence and value of ecommerce and brick-and-mortar stores are interlinked.
- People evaluate brands, prices, and standards through internet surfing and purchasing from stores.
Therefore, the survey anonymously suggests online presence is vital to omnichannel ecommerce.
Now, what’s next? Understanding the concept and mastering the ecommerce omnichannel strategies in your business is all you need to do right now.
Here is a solution for you to implement omnichannel selling sophistically using DigiSense360.
FYI, DigiSense360 is a digital shelf analytics platform that helps you with product integration, ecommerce content management, and valued product pricing and manages the performance of your market presence in multiple ecommerce platforms.
Know what your customers’ preferred channel is for communication
The primary level of customer engagement happens either through offline shopping, emails, or landing on a website through random search. A sales pitch can be influenced only when the customer’s interest shifts from just surfing through the web pages to knowing about the products.
The real challenge lies in how a product is displayed on the digital shelf, how often it comes to the customer’s attention, and how well the product is descriptive. Digital shelf analytics can take away this burden with its AI and ML insights on real-time optimization, customer rating, and comments and make your product appear on the first page, which can establish a high sales-driven business.
Understanding the customer’s availability at their preferred channel and approaching them at the right moment can help in mastering omnichannel selling before time flies.
Showcase your digital shelf wherever possible
Audiences are distributed in every channel, and it is challenging for anyone to target those people from a single track. At this moment, Digital shelf analytics comes into action. With DigiSense360, you can line up the product based on categories, import optimized and well-structured content, check on product information quality, and price tag your products based on competitors’ product prices.
It is always difficult to source product attributes for each channel. DigiSense360 helps you overcome this difficulty with multi-channel sourcing, i.e., you can export your products from DigiSense360 to many ecommerce platforms.
Targeting customers becomes easy with Digital shelf analytics
Showcasing the products on any ecommerce website can capture customers’ attention in any channel, leaving a trace of their information everywhere. DigiSense360 helps gather the data, manage their reviews, and deliver detailed information about the audience’s product perspectives.
If you are a brand owner and want to scale up the online presence of your business on other ecommerce websites, then DigiSense360 will be the right digital shelf analytics tool for you. Implementing Digital shelf analytics will help you gain detailed AI-based insights about your brand, monitor competitor pricing, and provide real-time analysis of data recorded daily.
Progression is always right – encourage your offline customers to go online
Mastering ecommerce omnichannel selling becomes reliable when you direct your customers to go through your brand across various platforms, encouraging them to use custom apps while shopping in-store, asking them to scan on products to get more product information, and add products to the virtual cart.
When products are out of stock, provide your customers an online delivery option. Doing this allows your customers to create their accounts in the application and track your product search performance using Digital shelf analytics.
DigiSense360 can deliver a keen follow-up on the positive reviews and conclude your brand reputation categorized among customers.
Footnote
Brands should never burden their shoulders with work that can only be managed with AI-powered technology. The manual setting will never work out when your business simultaneously delivers offline and online services. Make space for AI and ML-induced DigiSense360, a by-product of Xtract.io, which is introduced soulfully for brands and retailers who wish to direct their business in omnichannel selling. If you genuinely want to bring change and desire to experience a gig, give a try to our digital shelf analytics platform to drive sales with omnichannel selling.
