5 min read We’re all familiar with the drill of booking a cab, isn’t it? We set a destination, choose a cab that


5 min read Did you know? 93% of consumers say online reviews impact their purchasing decisions! That clearly tells us why we can’t


6 min read The unconventional ways of pitching products based on the location of a prospect has become freakishly common today. When marketers


4 min read As we draw closer to the first quarter of 2020, it is upsetting to find out the global impact of


5 min read Marketers love to jabber. Being bright-eyed and full of information is an acquired trait for us. With an ambition to


6 min read Customers evaluate a restaurant on aspects beyond food. Things like Instagram lifestyle, love for pretty decors, and quality of dining


6 min read Originally published on KDnuggets. The term location for business has multiple dimensions attached to it. Right from where a business


2 min read Elanor is an HR executive at Unicorn marketer. She’s been involved in the recruitment process for six years now. Every


3 min read Cheetah uses supervised learning techniques to catch its prey. That’s a bizarre, random out-of-the-blue statement you may say. But, think


2 min read Let’s play a quick puzzle game. Question: Name the company. Clue 1: This company is one of the big 4 technology companies